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Hi Ric,

This is something that I have learned about selling and customers.

“When your selling something first you need to make sure that it meets the needs [or wants] of people you’re trying to sell to however remember that no matter what… “your customer is always right”. You need to build a good relationship with them because if you can build trust with them then more than likely they will buy from you over and over as long as you have what they want to buy.

This is just my experience from being in sales for years. I’m no expert however I have learned a few things along the way.

- They [the prospects] are wanting something that will fix their problem or help them with what ever it might be.

- Also you need to have a good attitude with them in other words be nice to them ask them if there’s anything you can help them with or if they don’t want what they bought then offer them money back or see if they might want to exchange the item for something else or so [to maintain long term loyalty].

- Most important thing you will not always sell something, people like to look around first to see if they can get a better deal or for a lower price.

- Always treat your customers the way you would want to be treated and you just might see results. With out any customers then you don’t have a business. One thing I learned was that after they buy from you always tell them than you for doing business with you or buying because like I said before if you don’t have customers  then you want have a business at all to sell things.”

Gary Wilson
http://thewilsonenterprises.com

Thanks Gary… rictownsend [items are Ric addins/edits]

A) The view from Todd Cohen’s Sales Culture Blog

Comment” “When I think of sales culture, it means that every person in the organization, from the CEO to the receptionist to the shipping clerk understands that WE ARE ALL IN SALES.” – Eric David.  ([Todd] thanks Eric, my sentiments exactly!)… [and mine as well Ric]

B) From Interview with Acer’s Stan Shih by Geoffrey James of BNET

“If culture is destiny — and I believe that it is — then Acer must have a sales culture that’s even more impressive than Dell’s.”

“James: Where do employees fit into the picture? Shih: The customer comes first, then the employees and then the shareholders.”

An interesting article worth the read, the rest is here:

http://blogs.bnet.com/salesmachine/?p=4158&tag=nl.e808

C) “Your front-line managers can drive sales – or drive away your best salespeople”  by Benson Smith and Tony Rutigliano

“The Gallup Organization’s research… studies suggest that 80% of a sales representative’s perception of company leaders was influenced by that salesperson’s relationship with his or her direct supervisor. No matter how good the CEO was, or the vice president of sales was, the sales reps’ view of these individuals was strongly colored by their opinion of their direct supervisor.”

“The bottom line is clear: Front-line managers are instrumental in creating the right workgroup culture. Selecting and training front-line sales supervisors is one of the best and surest ways to improve the quality of your sales organization.”

The rest of this must read article is here:

http://gmj.gallup.com/content/328/Creating-Successful-Sales-Culture.aspx

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