“Most sales reps make cold calls basically when they feel like it.  And that’s too bad, because scientific research reveals that timing may be even more important than technique when it comes to cold calling success.”

The BNET site’s blog post (see link below) tests our preconceptions about the timing of our cold calls and then provides ‘scientific facts that can help salespeople double or even triple cold call success rates’.

Truly a great free resource that as I said includes a great quick test for yourself (or your sales staff)

Something every salesperson should read!

http://blogs.bnet.com/salesmachine/?p=4114

(copy and paste to your browser) ITS WORTH A LOOK

Ric’s cold call tip: If you need to prepare a script (something many so called sales trainers/advisers will tell you to do) then you’re not ready for the cold call. Scripts are crutches for those that don’t understand or know their product’s features, advantages and benefits well enough and more importantly don’t know enough about their prospects business. Don’t sell, listen! The only way to make your way to a sale is ask questions and then LISTEN to the answers.

Looking for a sales job do your sales resume on the free blank resume form.