Mar
08

Why Customers Abandon You and Quick Tips on Stemming the Flow

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A survey by The Canadian Manufacturers Association on why customers abandoned their suppliers revealed that: [  1% ]  was lost because of death [  3% ]  were lost when their salesmen left the company [  5% ]  left to buy from a friend or relative [  9% ]  left because they found they could buy… Continue reading »

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Sep
20

Seven Things You Must know About Your Customers by Clate Mask

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This is a recent email I received from Clate Mask CEO, Infusionsoft regarding the & “things” you must know about your customers: 1. Their Name- Nothing speaks to an individual faster than their first name. Use it to build your relationship with your customer. 2. What They’ve Purchased- If you know what your customers purchased… Continue reading »

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Jun
20

Staff and customers an unpredictable mix – achieving better customer service standards!

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Some basic staff must do’s Something so basic you would wonder why it needs a mention. Know your product so you are the expert, know your company so you are an expert and know your customers real buying motives so you are the expert. So what is a real buying motive… hmmm it’s a Mercedes… Continue reading »

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Jun
19

Staff and customers a volatile mix – achieving great customer service standards!

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Some basic must do’s Staff must be trained and tested to ensure they can effectively communicate both orally and in writing. If you can’t invest in hiring or training great communicators at least design a broad range of idiot proof form letters that cover common situations and have a senior manager vet them before they… Continue reading »

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