Research and define your target market. For every product or service there is an expected or at least likely set of potential users. The first place to look is of course your current customer base. Look at who has been buying recently and for what reasons. It is likely if your customer company “A” is… Continue reading »
Jul
15
What’s the Best Time to Cold Call?
Cold calling is expensive and usually fairly ineffective… however it still has to be done. Many salespeople still go in and pitch rather than knowing how to ask questions to uncover needs and wants. Even worse they do it at the wrong time. “Most sales reps make cold calls basically when they feel like it. … Continue reading »





