Research and define your target market. For every product or service there is an expected or at least likely set of potential users. The first place to look is of course your current customer base. Look at who has been buying recently and for what reasons. It is likely if your customer company “A” is… Continue reading »
Jul
14
SALES MANAGEMENT – FIVE QUICK PRACTICAL REMINDERS
TURN ONE CALL INTO THREE: Make sure the sales staff go next door, both sides, or at least visit two more potential or current customers in the same area. In another life whilst training bank managers to sell they would want to travel thirty miles for one call then return to the branch. If you… Continue reading »





