In his book The Human Brain That Changes Itself Dr Norman Doidge explains how the human brain is as malleable, not only in infancy as previously understood but well into adulthood and old age. In classical neuroscience, the adult brain was considered an immutable machine, it was all about evolution and genes, what you got… Continue reading »
Jul
08
‘Efficient Market’ Thinking Is Inefficient Problems Creating a New Paradigm
The difficulty with creating a new paradigm is that a shift (if it happens at all) will often come from someone on the periphery of our industry. This is because those that work in an industry have such strongly ingrained brain patterns (beliefs built on indoctrination, training and experience) that it is hard for them… Continue reading »





