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The difficulty with creating a new paradigm is that a shift (if it happens at all) will often come from someone on the periphery of our industry. This is because those that work in an industry have such strongly ingrained brain patterns (beliefs built on indoctrination, training and experience) that it is hard for them to unlearn their known “truths”.

From an article by Steve Tobak on BNET

quote>

“The problem with belief in efficient markets [or any ingrained belief for that matter] is that it leads managers to stop trying to outcompete their rivals because there’s no point. The idea also leads to lots of benchmarking and following the crowd. The problem with benchmarking is that it gets you to the middle of the pack, not to the top – and also ignores differences in strategies and conditions facing different companies. If all you need to do is copy others because they have already discovered the “truths” about your business, what justifies enormous executive salaries? Why should following the crowd be that difficult or expensive?

So, if you have an idea that makes sense and goes against the “market,” whatever that market is, go for it.”

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So next time someone not directly involved in your industry makes a suggestion, don’t just scoff and ignore it it may be the gem of your future.

A great article, you can read the rest at:

http://blogs.bnet.com/ceo/?p=2466&tag=nl.e713

and be sure you read the interesting comments as well.

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