Nov
23

ATTRACTING BUYERS 3 – SALES LEAD GENERATORS

There are a number of simple rules to follow to “prospect” for more buyers without going through the “starting from scratch” phase. It has been my experience that many sales staff forget some of the basics. Attracting buyers far outstrips old cold calling and advertising techniques. 1) ALWAYS ASK FOR AT LEAST ONE REFERRAL. Everybody… Continue reading »

Nov
07

ATTRACTING BUYERS A LITTLE MORE ON THE METHODS

Seminars – Some Additional Thoughts Last post I mentioned seminars. They are such a great way to attract buyer I thought I’d just add a couple of more reasons to get involved. An additional benefit of giving public seminars or at least being the guest speaker at someone else’s is that the more you engage… Continue reading »

Nov
01

TWO IDEAS FOR ATTRACTING BUYERS

If as a salesperson you, or as a sales manager, the sales team didn’t have to spend so much time scouring the ‘cold’ market place for willing buyers. How much time could be saved if they spent more of their time communicating with hot prospects? Here two ideas on how to “attract” rather than “hunt”… Continue reading »

Jun
06

How as a salesperson you can find hot sales leads part 2

Research and define your target geographic market. Depending on the size of area you are able to service you may find some locations more fruitful than others. I once trained bank mangers to cold call to look for prospects. Almost to a man they wanted to travel miles to “industrial areas” often over an hours… Continue reading »

Jun
02

How, as a salesperson, you can find hot sales leads part 1

Research and define your target market. For every product or service there is an expected or at least likely set of potential users. The first place to look is of course your current customer base. Look at who has been buying recently and for what reasons. It is likely if your customer company “A” is… Continue reading »

Aug
19

Career Advice: You’re Never Out to Lunch – Telephone Diplomacy

Obviously we all go to lunch on most work days however when our staff are explaining why we can’t take a telephone call they should never say we are “having lunch”, “in the lunchroom” or “out to lunch”. Actually the information that inept staff or colleagues will offer over the phone is often astounding. In… Continue reading »

Jun
17

Effective Business Writing: Letters, Reports, Memos and Emails the B and C of the ABC Method, Brevity and Clarity

to continue Effective Business Writing… b) Brevity As with speaking one of the quickest ways to lose your audience ti to circle around the topic or by indulging in the proverbial ‘beating-about-the-bush’. There is an old sales letter adage that if you don’t capture your audiences attention in the first ten words you have lost… Continue reading »

Feb
12

Salesperson’s checklist part two!

HAVE YOU DESTROYED THE SALES SCRIPT AND STOPPED PITCHING? Helping the prospect through the buying process should be a conversation not a one person narrative. If you are using a script you are probably not listening to the customer nor understanding their wants… you are just pitching and pitching isn’t selling. Are you working very… Continue reading »

Feb
12

Salesperson’s checklist part one!

Put the salespersons checklist on your wall as a reminder or in your car to review before you make a call! Have you reminded yourself lately that you are in a crucial and honourable profession? “Nothing happens until somebody sells something” All businesses exist for one reason only… to serve a customer “Selling is the… Continue reading »

Jan
21

SIX ESSENTIAL TIPS ON HANDLING CUSTOMER COMPLAINTS

The hardest complainant type first: If a customer is abusive you must to make you first goal to calm the customer’s temper and take control of the situation. You need remain open and friendly, stay calm and keep your voice low and controlled. Tell the customer you are interested in his/her complaint and say ‘in… Continue reading »

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