There are a number of simple rules to follow to “prospect” for more buyers without going through the “starting from scratch” phase. It has been my experience that many sales staff forget some of the basics. Attracting buyers far outstrips old cold calling and advertising techniques. 1) ALWAYS ASK FOR AT LEAST ONE REFERRAL. Everybody… Continue reading »
Nov
07
ATTRACTING BUYERS A LITTLE MORE ON THE METHODS
Seminars – Some Additional Thoughts Last post I mentioned seminars. They are such a great way to attract buyer I thought I’d just add a couple of more reasons to get involved. An additional benefit of giving public seminars or at least being the guest speaker at someone else’s is that the more you engage… Continue reading »
Nov
01
TWO IDEAS FOR ATTRACTING BUYERS
If as a salesperson you, or as a sales manager, the sales team didn’t have to spend so much time scouring the ‘cold’ market place for willing buyers. How much time could be saved if they spent more of their time communicating with hot prospects? Here two ideas on how to “attract” rather than “hunt”… Continue reading »
Jun
06
How as a salesperson you can find hot sales leads part 2
Research and define your target geographic market. Depending on the size of area you are able to service you may find some locations more fruitful than others. I once trained bank mangers to cold call to look for prospects. Almost to a man they wanted to travel miles to “industrial areas” often over an hours… Continue reading »
Jun
02
How, as a salesperson, you can find hot sales leads part 1
Research and define your target market. For every product or service there is an expected or at least likely set of potential users. The first place to look is of course your current customer base. Look at who has been buying recently and for what reasons. It is likely if your customer company “A” is… Continue reading »
Aug
19
Career Advice: You’re Never Out to Lunch – Telephone Diplomacy
Obviously we all go to lunch on most work days however when our staff are explaining why we can’t take a telephone call they should never say we are “having lunch”, “in the lunchroom” or “out to lunch”. Actually the information that inept staff or colleagues will offer over the phone is often astounding. In… Continue reading »
Jun
17
Effective Business Writing: Letters, Reports, Memos and Emails the B and C of the ABC Method, Brevity and Clarity
to continue Effective Business Writing… b) Brevity As with speaking one of the quickest ways to lose your audience ti to circle around the topic or by indulging in the proverbial ‘beating-about-the-bush’. There is an old sales letter adage that if you don’t capture your audiences attention in the first ten words you have lost… Continue reading »
Feb
12
Salesperson’s checklist part one!
Put the salespersons checklist on your wall as a reminder or in your car to review before you make a call! Have you reminded yourself lately that you are in a crucial and honourable profession? “Nothing happens until somebody sells something” All businesses exist for one reason only… to serve a customer “Selling is the… Continue reading »
Jan
21
SIX ESSENTIAL TIPS ON HANDLING CUSTOMER COMPLAINTS
The hardest complainant type first: If a customer is abusive you must to make you first goal to calm the customer’s temper and take control of the situation. You need remain open and friendly, stay calm and keep your voice low and controlled. Tell the customer you are interested in his/her complaint and say ‘in… Continue reading »





