Jun
17

Effective Business Writing: Letters, Reports, Memos and Emails the B and C of the ABC Method, Brevity and Clarity

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to continue Effective Business Writing… b) Brevity As with speaking one of the quickest ways to lose your audience ti to circle around the topic or by indulging in the proverbial ‘beating-about-the-bush’. There is an old sales letter adage that if you don’t capture your audiences attention in the first ten words you have lost… Continue reading »

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Apr
19

Influencing Others through Communication and the Value of PAINTING a VERBAL PICTURE

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One of the most underutilized communication skills during the influencing process seems to me to be the valuable skill of painting a verbal picture. The idea for the influencer with this technique is to engender enthusiasm for a course of action or point of view by ‘painting a picture’ of a desired future state. This… Continue reading »

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Feb
12

Salesperson’s checklist part two!

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HAVE YOU DESTROYED THE SALES SCRIPT AND STOPPED PITCHING? Helping the prospect through the buying process should be a conversation not a one person narrative. If you are using a script you are probably not listening to the customer nor understanding their wants… you are just pitching and pitching isn’t selling. Are you working very… Continue reading »

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Feb
12

Salesperson’s checklist part one!

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Put the salespersons checklist on your wall as a reminder or in your car to review before you make a call! Have you reminded yourself lately that you are in a crucial and honourable profession? “Nothing happens until somebody sells something” All businesses exist for one reason only… to serve a customer “Selling is the… Continue reading »

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Jan
21

SIX ESSENTIAL TIPS ON HANDLING CUSTOMER COMPLAINTS

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The hardest complainant type first: If a customer is abusive you must to make you first goal to calm the customer’s temper and take control of the situation. You need remain open and friendly, stay calm and keep your voice low and controlled. Tell the customer you are interested in his/her complaint and say ‘in… Continue reading »

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Nov
23

BEWARE OF THE SPIN DOCTORS

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WHAT ARE SPIN-DOCTORS AND WHAT IS SPIN? Spin-Doctor is a term that has spread from US politics. Spin-doctors are similar to (and as some complain often confused with) ‘REAL’ public relations or public affairs individuals. Professional Spin-Doctors are used to create ‘spin’ for everything from charities, entertainers, sports people, businesses and politicians. Spin is usually… Continue reading »

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Sep
20

Seven Things You Must know About Your Customers by Clate Mask

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This is a recent email I received from Clate Mask CEO, Infusionsoft regarding the & “things” you must know about your customers: 1. Their Name- Nothing speaks to an individual faster than their first name. Use it to build your relationship with your customer. 2. What They’ve Purchased- If you know what your customers purchased… Continue reading »

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Aug
26

Communication Listening Summarizing Understand First

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Communication success is about listening, which to be more effective means summarizing and understand first Listening is THE most important communication skill there is, demonstrating that you are listening is the second. How to listen and why is summarizing so important! Through summarizing (and prompting with questions) you can ensure you understand the person you… Continue reading »

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Aug
21

Communication and Social Media

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Communication tools and the role of social media. If you are in business, or work for one and you need to communicate (and we all do) best watch the video. It won’t take you long however if you still think social media is a bit of a fad you may be in for a major… Continue reading »

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Aug
12

OUR ABILIY TO COMMUNICATE NEGATIVE FACTORS PART 2

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To continue on with our ability to communicate here are some specific RECEIVERS barriers HEARING WHAT YOU WANT OR EXPECT TO HEAR – a conflict between the intent of the sender and the interpretation of the receiver. The forces within the sender play an important part in this breakdown, if we are expecting to hear… Continue reading »

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