orglearn.org

to continue Effective Business Writing…

b) Brevity

As with speaking one of the quickest ways to lose your audience ti to circle around the topic or by indulging in the proverbial ‘beating-about-the-bush’. There is an old sales letter adage that if you don’t capture your audiences attention in the first ten words you have lost them. Get to the point quickly, use headings and bullet points, never have more than 27 words in a sentence and less is better.

According to Ann Wylie of http://comprehension.prsa.org/?p=217 ‘The longer your sentences, the less your readers will understand and  according to research by the American Press Institute a study shows that:

•    When the average sentence length in a piece was fewer than eight words long, readers understood 100% of the story
•    Even at 14 words, they could comprehend more than 90% of the information
•    However if you move up to 43-word sentences, comprehension dropped below 10%

Bottom line: To improve understanding, break sentences up or condense them.’

c) Clarity

Newspaper, magazines, blogs and many other articles have headings and so should you.

From P. Mathew www.articlealley.com/article_1568981_50.html

“Write in paragraphs that are short and convey a single thought that is briefly explained. Bulleting your sentences and maintaining lists improves readability and helps keep your ideas short and simple to read and understand.”

As I was taught it is always better to use simple words rather than long complicated ones and avoid jargon and anagrams.

Comprehension of a piece of writing can be calculated using what is known as a SMOG index and if you search for this on the web you can find a number of excellent articles that will explain how to calculate this so you check your writing effectiveness.

I still remember a boss that would send back lending submissions I had written with bright red notations “so what” at the end of sentences. To ensure clarity you need to follow the “so what” idea when reviewing your work to clarify what you are trying to transmit.

Example: The business’s gearing ratio is 2.5:1 The so what could be: This is way below the industry average of 4.2:1 and has reduced considerably over the last three years indicating a healthy financial trend.

And again from Pramila Mathew “Always keeping your goal in mind: If you lack a substantive goal, your readers can easily lose interest in your message. The rule of the thumb here is: start with an idea, and end it with the same.”

Rule 2 Read, Practice and Research like a Journalist

If you are going to an effective writer you will need to become an avid reader. You should read at least one or two books a month, preferably on topics related to your career or area of expertise or professional discipline. You can practice your writing by doing summaries of concepts you uncover in your reading, You will also I suggest need to read a serious newspaper each day and any industry magazines that relate to your work.

As you can see from this blog post I have used information written by other writers on the topic and with internet search it is easy to gain more facts or ideas about your topic. By doing research you can support your ideas with the help of other and broaden the perspectives you offer the reader.

Finally to improve your writing skills you should sit down and write at least one small ‘article’ a week – or more often if possible – on a topic related to your profession.

Perhaps a blog is a great place to start if you want to become a more effective writer.

If you like what you have read here there are more career advice articles at: orglearn career advice

One of the most underutilized communication skills during the influencing process seems to me to be the valuable skill of painting a verbal picture. The idea for the influencer with this technique is to engender enthusiasm for a course of action or point of view by ‘painting a picture’ of a desired future state.

This skill is particularly handy for influencing where a common purpose, vision or another’s enthusiasm is missing, poor commitment levels are evident, “ho hum” attitudes exist or desired behaviors (required for success in a task) are not being demonstrated.

So how can we use this skill to influence others and what are the behaviors we need to adopt to use it effectively?

Firstly we must show appropriate enthusiasm

Share your own enthusiasm through your voice, intonation and body language when selling the benefits of the desired course of action for the individual you are trying to involve. If you just stand up and factually state what you want things to look like or outcomes you are seeking in a formal boring tone you satisfactory or inspiring picture will be created.

Paint a verbal picture of the future using descriptive language

Much as you would develop a corporate or private ‘vision’ you need to paint a picture of how where you and the other person will be or what things would look like and how much better they would be, especially for the individual involved if he/she (or they) comply, or better still commit, to what you are proposing.

Be brief or “broad brush” about your vision and don’t get bogged down in the details

Exactly how things will be done or the details can come once commitment has been obtained. Others are more likely to be enthusiastic about a ‘broad brush’ or ‘big picture’ ideas about a more satisfying future. I have seen this proven many times when conducting company vision sessions, great enthusiasm until the detailed WORK has to be done. So details should only be approached when “buy-in” is truly achieved.

Include the person you are trying to influence in the picture

Find out what benefits or situations are of interest to the other person by asking questions and carefully listening to the answers. Find out how you can align your desired future state with their aspirations and desires. Focus specifically on how they could contribute or become involved. Ask questions such as, what interests or excites them about the future and how they can see it contributes to their future.

If you would like to read other blog articles by Ric and you came direct to this page you can go to main blog by clicking on the white “orglearn.org” in the header panel above!

While you’re here if you can’t align your vision of the future with your current employer take a look at the free blank resume form and perhaps to paint a new future for yourself by following the link!

I recently read a great quote that I feel is appropriate here:

“The empires of the future are empires of the mind.” – Winston Churchill

Finally according to Marty Latz of the Negotiator Magazine: “Our tendency to be unduly influenced by such visual, emotional and flashy language (essentially verbal pictures) and to be less influenced by dull, statistical evidence, is called vividness bias.” So want to be influential and have people buy into you propositions? Perhaps this summary will help:

Enthusiastically communicating using descriptive language to paint a verbal picture of a desired future and placing the other person in the picture will help you to influence others to your vision.

HAVE YOU DESTROYED THE SALES SCRIPT AND STOPPED PITCHING?

Helping the prospect through the buying process should be a conversation not a one person narrative. If you are using a script you are probably not listening to the customer nor understanding their wants… you are just pitching and pitching isn’t selling.

Are you working very very hard and still not making the sales?

THEY KEY TO BETTER SALES IS TRAINING YOUSELF TO BECOME THE CUSTOMER’S ‘ASSISTANT BUYER’

Do you look for the five steps of the buying process?

ATTENTION
INTEREST
CONVICTION
DESIRE
PURCHASE

Do you know how to respond effectively to the prospects state of mind and emotions at each of the five stages?

Have you done a sales training course, read a book or even an article on sales in the last 30 days?

If you want to be a real “SALESPERSON” which of the following phrases describe you…

1. long term associate
2. partnership seeker
3. trustworthy individual
4. communicative and a good listener
5. human relations expert
6. product/service expert
7. problem solver
8. referral getter
9. lead generator
10. attractive and well presented
11. caring and considerate
12. often with the customer
13. welcome if you call in unexpectedly,
14. always positive and active
15. someone to respect.

FLOGGING OR PITCHING IS NOT SELLING, IT’S A CON, SELLING IS KNOWING HOW TO BEST SOLVE A CUSTOMERS PROBLEM WITH THE APPROPRIATE SOLUTION

If you need the sales script you have not reached the level of selling competence in the product knowledge area (features, advantages and benefits) that you will need to succeed!

DO YOU UNDERSTAND AND PRACTICE THE “DON’T SELL, LISTEN” PRINCIPLE?

Being sold makes us all uncomfortable; pressure is pressure no matter how slickly it’s applied.

The book ‘High Probability Selling’ (Abba Publishing Company), by Ruben & Werth, proposes that the salesperson’s objective is ‘not to get the prospect to buy, rather to find out if there is a mutually acceptable basis to do business’. Sales success comes from being an expert in human relations; it’s about earning respect, using effective communication and particularly it’s about listening.

LISTENING to what you are being told during a sales appointment is still the best way to find a sale. By listening rather than talking you can uncover what the prospect is looking for and then you can provide the ‘fix’.

Just before I finish…

*Here is the link for direct page viewers return to main career success blog to check out other posts!

While you’re here take a look at the free blank resume form just in case after the last two posts you think selling as a career is just a bit too hard!

REMEMBER it is hard if not impossible to listen, think and talk all at the same time!

Finally: If you do stay in sales and practice long and hard enough it can be on of the most personally rewarding and financially rewarding careers you can have.

AND

Its the product of the product that your customer is seeking… they don’t want your ALKA SELTZER nor even relief from pain they want to get on with what is important to them!

Put the salespersons checklist on your wall as a reminder or in your car to review before you make a call!

Have you reminded yourself lately that you are in a crucial and honourable profession?

“Nothing happens until somebody sells something”

All businesses exist for one reason only… to serve a customer

“Selling is the key to all human activity and progress”

The greatest idea, the best system improvement or even the technically superior product is of no value unless somebody buys it.

“Passion is the pusher of progress and desire is the deliverer of destiny”

Unless we can convince all sections of our organization to passionately want to satisfy our customers and strengthen their desire to become the best in their field, someone else is likely to fulfil ‘our destiny’.

HOW ABOUT YOU… RATHER BE SOLD… OR TOLD?

SELL OR PERISH

If the ability to sell is critical to success, how much time are we investing in becoming more proficient at it?

Have you read at least one article on selling this week?

REMEMBER PEOPLE BUY WHAT THEY WANT NOT WHAT THEY NEED!

A notably successful ad from the past shows a hung over man who takes an ‘Alka-Seltzer’ and walks away looking refreshed and invigorated. For salespeople the question should be what did the man buy. An ALKA-Seltzer many will reply. Those with a little better understanding may realize he bought the product of the product, relief from discomfort. This product of the product or PRINCIPLE BUYING MOTIVE is often referred to as the buying NEED. There is however a more powerful buying motive, even deeper than the need, that is the all-important… SECRET BUYING MOTIVE. This ‘secret’ is what the customer REALLY wants. The man in the ALKA-Seltzer needed relief however wanted to be able to feel good and get on with what he wanted to do or achieve.

Remind yourself that a customer’s inner wants are far more powerful motivators than their perceived needs.

Am I finding out what my customers real motivators are or just pitching features?

Am I able through the sales process able to find out what the prospect really wants?

Am I asking questions or just talking?

Good questioning technique is important (and powerful), as people are usually SKEPTICAL ABOUT WHAT THEY ARE TOLD but generally BELIEVE WHAT THEY SAY.

OKAY YOU SAY ASK QUESTIONS… HOW DO I DO THAT!

TIP 1: Asking permission to ask questions will work 99% of the time.

A good start is to say… ‘In order to save you time and to ensure I fully understand your requirements, do you mind if I ask you a few questions’?

TIP 2: Some polite a relationship building questions based on what you know about the prospect and his or her company are a wise start. How are you? How many people on your staff? How long have you worked for XYZ? How’s your…whatever is appropriate…?

TIP 3: Effective salespeople do their best (through research) to know what to ask to ensure that their questions will get the answers they want. Example – Don’t ask about the last dealing the prospect had with your company without checking on the success or difficulties that have gone before.

OPEN QUESTIONS GET LONG EXPLANATIONS & CLOSED Q’s GET ONE WORD ANSWERS…

TIP 4: Do I only ask questions that will get yes responses? Can I rethink and rephrase my questions so a YES is the only logical response.

e.g ’Do you see improved effectiveness of your company as a key management responsibility’? The person you are talking to would have to be a very ‘hard nosed’ individual to say anything but YES (or a total idiot).

PRODUCT KNOWLEDGE IS VERY IMPORTANT…

PRODUCT OF THE PRODUCT KNOWLEDGE IS CRUCIAL

PEOPLE BUY FOR THEIR REASONS NOT OURS

Remember this useful motivation reference point that is common among many buyers.

Buying Criteria Guide: S – Security/Safety

P – Performance/Power

A – Availability/Appearance

C – Comfort/Class

E – Economy/Ecology

D – Dependability/Durability

Example… if the prospect wants a fast car don’t try to sell a safe green one… or if a prospect wants a ‘cheap’ computer don’t waffle on about a Pentium sixteen with 50,000 meg of ram and a 45 inch screen…

DO I TOTALLY UNDERSTAND THE SPACED BENEFITS OF WHAT I SELL?

CRITICAL POINT: PEOPLE BUY BENEFITS NOT PRODUCTS!

How do we discover the real benefits of our product or service? The best way is to complete a FEATURES/ADVANTAGES/BENEFITS analysis.

The Concise Oxford Dictionary defines a feature as a – ‘distinctive or characteristic part of a thing’ and an advantage as a – ‘better position, superiority, favorable circumstances’. A benefit is defined as’ ‘do good to, receive benefit (by thing)’.

Product features should be fairly obvious to anyone selling their product for more than a few weeks. Acknowledging that some products are more complicated than others the fact remains we can’t sell what we don’t understand.

List down six to ten of the most important features of your product or service. Check that they only have features listed buy checking if what you have written qualifies under ‘The Concise Oxford’ definition above. Examples may be, this pot has two handles, this traing is conducted over 3 days, it has a 3-litre engine, it has river views, or it has a 1000-hz ‘Pentium’ chip.

Then give each of the features at least two advantages. In the Pentium chip example the advantages could be, faster processing, quicker programme loading, superior movie viewing or quicker web browsing.

Review the features and advantages in light of the definitions and turn the advantages into real customer benefits. To do this it is best to line the three headings up side-by-side and turn the three categories into a sentence joining them with the words (feature) “which means” (advantage) “which gives you” (benefit). In the case of the two handled pot it could be ‘this pot has two handles which means it is better balanced when being carried improving your chance of getting from A to B with out spilling the contents.

SALES – QUICK TIPS

ARE YOU TURNING ONE CALL INTO THREE?

Go next door, both sides, or at least visit two more potential or current customers in the same area.

ARE YOU CROSS-SELLING and/or UPSELLING?

Sell aligned products or a range rather than having only “one product expertise”.

ARE YOU SENDING THANK YOU NOTES?

Everyone likes to be thanked, a quick note saying thanks for seeing me, or thanks for the order, or thanks for whatever can be a powerful relationship builder.

ARE YOU PLAYING THE NUMBERS GAME?

Rule of thumb, ten cold leads will get one prospect, ten prospects will get one customer. How many calls a week is that against the number of customers you are expected to see or sell?

ARE YOU GETTING TESTIMONIALS?

The best way to do it is to ring up the customer (when you know things have gone well) and ask questions that you know will get positive responses. Then ask permission to write the customers experience down, ask permission to send it to him/her and then ask that he/she put it on the company letterhead and send it to you.

ARE YOU ASKING FOR AND GETTING REFERRALS?

All to-do lists and of course sales reports should include a referrals section and if you don’t come back with at least one from each satisfied customer find a sharp object and insert it where it will inflict the most pain.

ARE YOU USING THE OFTEN OVERLOOKED PROSPECTING TECHNIQUE?

Look in the phone book, you think I’m joking, I’ll bet many sales staff have never even thought of it.

HAVE YOU CONTACTED ALL YOUR SOURCES?

Existing customers, suppliers, colleagues, investors, advisors, associates, family, friends, acquaintances, researched leads, past customers, public presentations, civic activities, networking, trade shows, competitors internet sites, next door

IT IS VERY HARD TO FIND NEW CUSTOMERS AT OUR DESK… GET OUT THERE. ARE YOU SPENDING TOO MUCH TIME AT YOUR DESK?

ARE YOU ONLY TALKING TO DECISION MAKERS?

How many secretaries, purchasing officers, clerks and other strange characters are you talking to, I mean wasting time with?

ARE YOU A NO FEAR SALESPERSON OR IS IT TIME FOR A RESUME UPDATE?

Have you overcome their fear of rejection and call reluctance? Do you to understand the biggest risk in your profession comes from developing too few customers and prospects, not from having too many!

Can’t do it?

Need a different career then? While you’re here maybe you should take a look at the free blank resume form!

OR…

Can you accept that as a professional salesperson rejection as part of your life and so you cannot allow a prospect’s rejection to effect and control your mental attitude? Fear can be reduced by planning, being prepared for every step of the selling process through practice and making sure you are backed up with solid product knowledge.

The hardest complainant type first:

If a customer is abusive you must to make you first goal to calm the customer’s temper and take control of the situation. You need remain open and friendly, stay calm and keep your voice low and controlled. Tell the customer you are interested in his/her complaint and say ‘in order to help you I need to fully understand your problem’. Then ask ‘can you tell me what is wrong in a calm voice to ensure I focus on the problem (rather than the emotion) so I am better able to find a solution’. Let customer ‘vent his or her frustration’ and don’t interrupt. Telling you their complete story, and describing how upset they are, allows customers to release pent-up frustrations. It is wise to take notes as you go as it helps you with your response and shows the customer you are seriously interested in their problem.

BLAMING OTHERS IN YOUR ORGANIZATION

The worst tactic I have come across is a customer service officer trying to blame me, the customer, for the problem. Never play the blame game! Blaming the customer for the problem will dramatically worsen the situation. Also particularly never use the phrase ‘sir our system requires…‘ or even worse ‘sir you don’t understand our system’ (a common phrase with many service providers in Asia, especially bank staff).

Never blame others in your organization. Both the ‘system excuse’ and blaming others will be seen as evasive (or even worse cowardly) and destroy your credibility with the customer. No customer cares about your ‘problems’, they just want their problem solved. Accept responsibility as a representative of your company and place your efforts into solving the problem.

‘FRUSTRATION: HAVING TO RESIST THE TEMPTATION TO CHOKE THE LIVING S..T OUT OF SOMEONE WHO REALLY DESERVES IT!’ This is a funny saying however it has no place in customer complaint handling, in spite of the bad attitude of many customer service’s staff I have met (and trained) over the years.

GET THE ENTIRE STORY:

When the customer has told you the whole story regarding a complaint tell the customer what you will do to solve the problem. Do not tell the customer what he or she must do to solve the problem. Use phrases such as… ‘I will contact the xyz department’… ‘I will find the document’… ‘I will gather the necessary information’ etc. If you use ‘I’ in place of ‘you,’ you will help to minimise tension as it assures the customer that you are taking responsibility for the resolution of the issue. If you need to refer the matter to a third party always check back with the customer to ensure the other party has made contact and that the problem has been solved. Sure it’s wise to check with the third party to ensure a solution has been found first, however contacting the customer after the event will reinforce both your own and your company’s image. Important point never use the word ‘no’, either recommend a solution or suggest a compromise.

PROBLEM SOLVING AS A CHANCE TO LEARN AND IMPROVE

If you view problem solving as a chance to find out how to improve your company’s operation (or image) and as an opportunity to learn something, rather than a nasty experience, you can approach these difficult situations with a more positive frame of mind. In most complaint situations there are only win-win or lose-lose results. Everyone will win with satisfied customers as you can gain a positive company image and an advocate for you and your products/services (plus hopefully some personal satisfaction) or everyone can lose with upset customers and the gradual destruction of your company’s place in the market plus… personal emotional upset. Every time you allow someone else to change your emotional state YOU LOSE. Turn complaints into opportunities! In reality when you win, so does the customer and if you lose, so does the customer.

IT’S BETTER TO RECEIVE A COMPLAINT THAN HAVE AN EX-CUSTOMER THAT NEVER TELLS YOU WHY THEY LEFT!

FOLLOW-UP:

1. After you’ve resolved a customers’ complaint, it’s essential you place a record on file to ensure the next person handling the customer is aware of the problems encountered so they do not inadvertently ‘walk into a minefield’.
2. Best practice in customer service demands that we place a file note to give a little extra attention to the customer to reinforce the fact that the previous problem was a ‘one off’. This may well cement good future relations.
3. You must also ensure that the problem’s causes are analysed and counter measures are employed to make sure the same situation does not recur. If you learn a ‘better’ way you do business make the learning worthwhile and find a way for your company to make the changes required. Also the last thing you want is for any customer to have a similar problem let alone the same customer have two bad experiences in a row. If they do, chances are you’ve lost them (and all those they can influence) forever.

ONE UNANSWERED COMPLAINT CAN LEAD TO THE LOSS OF LARGE NUMBERS OF POTENTIAL CUSTOMERS

Effective or ’good’ customer service needs to be a company wide philosophy not just a procedure. Effective complaint handling is a key element to retaining customers. All job descriptions should contain a responsibility statement for all functions and levels of staff, regardless of their perceived requirement for direct customer contact (or not). In hiring interviews, orientation programmes and training sessions, emphasize that everyone is in the customer service business. Make sure that all employees understand how they directly or indirectly ‘effect’ the customer. Include customer service in all performance evaluations and set up a complaint recording system with a section to report outcomes and responsible personnel. Even if you don’t have a formal ‘Total Quality Management’ function ask employees to submit a list of the specific things they’ve done to help provide superior customer service. If ‘to serve a customer is the only reason for a business to exist’ (and it is) you need to be passionate about updating or modifying your staff’s attitudes and company procedures to eliminate as many complaints as you can.

LEARN TO LOVE COMPLAINTS, THEY ARE GUIDEPOSTS TO IMPROVED PERFORMANCE!

If you can view problem solving as a chance to find out how to improve your company’s operation (or image) and as an opportunity to learn something, rather than a nasty experience, you can approach these difficult situations with a more positive frame of mind. In most complaint situations there is only win-win or lose-lose results. Win with satisfied customers and a positive company image (plus personal satisfaction) or upset customers and the gradual destruction of your company’s hard fought place in the market and personal emotional upset. Every time you allow someone else to change your emotional state YOU LOSE. Turn complaints into opportunities! Remember when you win, so does the customer and if you lose, so does the customer.

Under the heading of “focus on the people who focus on the customers”, a manager’s customer service guide I once read (source unknown) stated:

“Make customer service a part of all written or verbal job descriptions—no matter the function or level. In hiring interviews, orientation, and on-the-job training, emphasize that everyone is in the customer service business. And make sure that all employees understand how they directly or indirectly ‘touch’ the customer.”

“Remember that people do what’s expected when it’s inspected! Include customer service in all performance evaluations. Prior to conducting evaluations, ask employees to submit a list of the specific things they’ve done to help provide superior customer service.”

“Go on a paralysing policy hunt! Ask employees to identify policies and procedures that get in the way of providing good service. Then do your best to update, modify, or eliminate as many as you can.”

*Link for direct page viewers return to main career success blog if you would like to read other posts by Ric at orglearn.

NOTE research indicates that:

1. Seven out of ten complaining customers will do business with you again if you resolve the complaint in their favour and if it is resolved on the spot, 95% will do business with you again.
2. A typical business hears from only 4% of its dissatisfied customers; the other 96% just go silently away and 91% of them will never come back.
3. A typical dissatisfied customer personally tells more than eight people about his or her problem. With today’s communication options and social media usage a dissatisfied customer may now publicize his or her dissatisfaction to thousands.

Talking of dissatisfaction… dissatisfied with your job? Take a look at the free blank resume form and update your resume perhaps!

WHAT ARE SPIN-DOCTORS AND WHAT IS SPIN?

Spin-Doctor is a term that has spread from US politics. Spin-doctors are similar to (and as some complain often confused with) ‘REAL’ public relations or public affairs individuals. Professional Spin-Doctors are used to create ‘spin’ for everything from charities, entertainers, sports people, businesses and politicians.

Spin is usually a biased or at least a limited interpretation what has happened. The ‘doctors’ analyse the matter for us and tell us what we need to understand, how to interpret information about an event and what perspective or context we should have when considering what has happened. Spin-doctors ‘advise’ us… usually they take the approach that it’s never a matter of what actually happened, it’s always how we look at it, or that it is only their ‘true’ perspective that counts. Spin is not about reality or consequences its more a matter of understanding why something happened.

Why are these people called spin-doctors? The majority of us develop an attitude or belief about an event by the manner that event is presented to us. So if we want to manipulate people’s perception, we need to alter their perspective by the way we present the information to them. To do this effectively we must put the right “spin” or ‘bent’ on the facts to influence perception in order to manipulate interpretations. The payoff is that if we put the right “spin” on the information we may be able to lead people to the interpretation and perception that we want.

“YOU CAN FOOL MOST OF THE PEOPLE MOST OF THE TIME”

WHY DO SO MANY GROUPS USE SPIN-DOCTORS?

Spin-Doctors exist because facts, figures, events and words, all have different meanings to different people. As an example the phrase, when talking to a builder, ‘you work like lightening’ can be interpreted as FAST. If the builder, is knocking nails in it can mean, INEPT, as he keeps missing the nailhead because “lightening never strikes the same place twice”. The presentation and interpretation of information is often the key to success for those pushing their version of the truth. Careers, businesses, whole communities can be made or broken through the power of public opinion. The media moulds public opinion and the media in particular can be manipulated by spin.

Most reasonable individuals, one would hope, will take the view that although spin can help, what really matters is how people (we) BEHAVE! If you ‘suck’ (as they say in the classics), all the spin in the world won’t help. For companies, successful spin means we need to be seen as ‘good’ corporate citizens and take account of HOW OUR ACTIONS effect those with a stake in our organization.

Wisdom dictates that we understand that spin-doctors come disguised as news commentators, political analysts, PR consultants, HR directors, financial controllers, ‘in the know’ mates at the office, ‘independent’ personal financial advisors or even friends and family. (Some even come disguised as educators. The difference is that a true educator informs to allow us to learn how to think, a spin-doctor informs to control our thinking.) Beware of the spin-doctors in your organization for they can blur your vision, destroy your mission and disrupt your well-laid plans.

IN AUSTRALIA THEY USE A TERM, “BULLSHIT BAFFLES BRAINS” AND TODAY IT SEEMS TRUER THAN EVER! (Pardon my language however it says it clearly)

SPIN ON THE NET

Lets face it today there is so much rubbish on the net and the tide of spin is rising, so many marketers trying to sell get rich schemes to the gullible. I have been on the net for over ten years, I make a little money, however the get rich stuff just doesn’t do it for me at all. Sure I’ve found a couple of systems that work for me, in fact one earns me and 18% return however it takes constant work and effort to get that return, just as it does with any business. Lots of internet marking activitiy I can tell you is boring, mundane and you need persistance and commitment! So don’t throw your hard eaned cash into some thing that some slick spin doctor is telling you. Best remember the old adage “if it sounds too good to be true it probably is”.

PS If you really want an online/net activity to make a few of dollars, that’s free to try and cheap to get into, take a look at this.

If you do like the media ownership idea and need any help you can Skype me at rictownsend

I’m also in another small marketing group that is very helpful and has taught me lots of good stuff that you could take a look at. Although I haven’t personally made a lot of money from it, I have made friends and learned not what to get into. This one is a bit like a marketing social group mainly older guys and girls and the friendship value itself has made it worthwhile let alone the knowledge I’ve gained. This one is Ric’s RML Friends

Ric (orglearn) **Link for direct page viewers return to main career success blog to check out other posts!

Want to ’spin’ yourself to an employer? While you’re here take a look at the free blank resume form!

This is a recent email I received from Clate Mask CEO, Infusionsoft regarding the & “things” you must know about your customers:

1. Their Name- Nothing speaks to an individual faster than their first name. Use it to build your relationship with your customer.

2. What They’ve Purchased- If you know what your customers purchased in the past, you have a good idea what they will buy again. (And won’t waste your time promoting products of little to no interest.)

3. How Often They Purchase- Individuals who buy rarely from you may need additional encouragement – more marketing. Whereas, consistent customers may not need extra sales pitches, but might benefit from a newsletter or coupon.

Ric comment: Perhaps the sentence above should read “sales contacts” as “pitches” are an outdated and inefficient mode of selling.

4. How Much They Spend (on average)- Why spend precious time pitching (there’s that no no word again) products to customers that they can’t afford? It might embarrass your customer, shows your lack of personal interest, and may cause customers to lose interest.

5. The Last Time They Purchased- Have you lost a customer without even knowing it? Who’s still loyal? Who has strayed (and needs to be brought back)?

6. Each Interaction You’ve Had With Them- Documentation is important for obvious reasons. But being able to “recall” previous conversations will make your customer feel important and appreciated.

7. How They Feel About Your Business- Feedback from your customers is the best way to improve your products/services, meet your customers needs, and attract more customers.”

And from me:

8. What is the one thing (other than price) we can do to help you more- This is an essential question for all salespeople to ask

9. Who are his/her their friends- Do you know anyone that you do business with as a supplier or customer that would benefit from our product or service

Ric (orglearn) **Link for direct page viewers return to main career success blog to check out other posts!

While you’re here take a look at the free blank resume form!

Communication success is about listening, which to be more effective means summarizing and understand first

Listening is THE most important communication skill there is, demonstrating that you are listening is the second.

How to listen and why is summarizing so important!

Through summarizing (and prompting with questions) you can ensure you understand the person you are communicating with. Lets face it the whole point of communication is create understanding of an issue, fact or point of view in the listener. If you go to the effort of summarizing you will gain an additional benefit of creating better empathy with the sender, as you will have actively demonstrated that you have both listened and understood.

The biggest difficulty with listening is to bring your brain along to the conversation and fighting the natural tendency we all have to wander off or “check out”. We do this a number of ways; either we are distracted by other stimulus around us, other pressures intrude or recent past interactions come to mind. We can also be distracted by plotting our response based on our assessment as to where the speaker is heading based on a couple of opening statements. You need to develop patience and focus on the message in its entirety before you set about to explain your point of view or formulate your response. I, at the risk of repeating myself on this very important point say again… it is imperative if you are to be a successful communicator not to jump into early with your own views. Listen and understand first, summarize the other’s points and then respond.

Other points to remember:

If you have mentally wandered off and lost the plot admit it and ask if the sender will reiterate or restate the points you have missed.

The thing all message receivers tend to do is pretend to understand when we don’t out of a fear of looking impolite or worse stupid and we commit other sins:

- We don’t indicate when don’t want to listen

- We don’t indicate when we haven’t heard properly

- We don’t indicate when haven’t understood

- and we usually don’t attempt to clarify the senders message

Feedback is a reversal of the communication process in which a reaction to the sender’s communication is expressed. Since the receiver now becomes the sender, feedback goes through the same steps as the original communication.

Feedback is optional (however to my way of thinking essential) and may, exist in any degree, in a variety of forms, in any given situation. In most communication, the greater the feedback, the more effective the communication is likely to be. If you can’t summarized at least lean forward maintain appropriate eye contact and or say yep or aha or something.

Always advise the message sender if you:

Haven’t heard properly

Haven’t understood

Want more information

Want clarification

Want a repeat or re-phrase (the best most unused skill of all) to ensure you have understood

Two-way communication ONLY exists when the receiver can and does provide feedback to the sender.

Finally a great little self test I found for us all (and particularly for salespeople)

When you are communicating with a prospect or customer, what do you usually do? Take the following quiz to find out more about your listening habits:
_____________________________________________

Yes | No
_________________________________

___ | ___ Do you ever look at your watch while the customer is speaking?

___ | ___ Do you ever finish other people’s sentences?

___ | ___ Do you often find yourself patiently waiting for your turn to talk?

___ | ___ Is it hard to maintain eye contact with people talking to you?

___ | ___ Do you ever interrupt while someone is trying to make a point?

___ | ___ Do you ever think to your self, “I’ve heard all this before?”

___ | ___ Do you anticipate what the other person is going to say?

___ | ___ Are you often distracted while the other person is speaking?

___ | ___ Do you ever wonder what the other person has just said?

___ | ___ Do you think about your response while the customer is talking?

___ | ___ Do you really know the customer’s needs before you present?

___ | ___ Could you do more to encourage the customer to speak?

From: Rick Phillips http://www.progressivedistributor.com/progressive/Online%20exclusives/ListeningHabits.htm

Remember summarizing is a skill and you will have to practice it and learn to be a little patient no matter how fast you believe your brain is!

Ric (orglearn) While you’re here take a look at the free blank resume form with examples!

* Link for direct page viewers return to main career success blog to check out other posts!

Communication tools and the role of social media.

If you are in business, or work for one and you need to communicate (and we all do) best watch the video.

It won’t take you long however if you still think social media is a bit of a fad you may be in for a major of a shock.

Any serious business that is not also serious about its social media activities will not compete in the future.

Remember as the futurist Joel Barker said, “when there is a paradigm shift we all go back to zero” and if you or your company don’t believe there has been a paradigm shift and refuse leave the safe harbour of your past marketing communication methods you may as well go back to believing that the earth really is flat and just rot at anchor.

If you need help in this area contact Ric

Ric (orglearn) While you’re here take a look at the free blank resume form!

* Link for direct page viewers return to main career success blog to check out other posts!

To continue on with our ability to communicate here are some specific RECEIVERS barriers

HEARING WHAT YOU WANT OR EXPECT TO HEAR – a conflict between the intent of the sender and the interpretation of the receiver. The forces within the sender play an important part in this breakdown, if we are expecting to hear bad news as in the “come to my office first thing Monday” scenario above we may react to what we thought was going to happen rather that what we actually are told.

UNWILLINGNESS TO ACCEPT FACTS – especially those that disagree with our preconceptions about a situation, person or they we either they or we have of way of doing things.

EVALUATING THE SOURCE – the identity of the sender poses some questions. Is s/he acceptable to the receiver? Is s/he a reliable source? What is the relationship between the sender and the receiver? Will you respect a message from a boss more readily than a colleague from another department?

DIFFERING PERCEPTIONS – words, actions and events are perceived in the light of the receiver’s individual values and environmental pressures. Differences in academic levels, religious beliefs, customs and traditions are also responsible for differing perceptions.

DIFFERENCE IN STATUS – the ultimate success or failure of an interchange depends on whether the supervisor – subordinate relationship has been established and whether the status arrangement is accepted by either or both individuals and to some extent even other parties.

SENDER NOT SAYING IT RIGHT – different words mean different things to different people. The meaning varies with age, local/foreign and the relationship between communicators as I mentioned earlier. Watch out for the jargon, abbreviations and acronyms, if they are thrown at us sometimes we let it slide because we don’t want to be seen as unknowing or dumb. As a receiver of a message we must seek clarification on the spot. Negative or inflammatory word/statements and the use of a harsh tone or aggressive body language can also bring about negative reactions and cloud the message and the receiver’s ability to comprehend the substance.

ASSUME TOO MUCH – senders tend to take things for granted or think that others can read their minds. At times they are influenced by hearsay and generalization and they tend to jump to conclusions. Often when as some call it they have ‘light ears” a sender can be governed by spin rather than facts and of course so can we be as listeners.

EFFECTS OF EMOTION – whatever emotion dominates our mood – anger, fear or even happiness – will affect our interpretation of a message. Recent studies show that an individual in love will see the entire world as positive and lovable.

INCORRECT FILTER – in order to function effectively, as receivers we must “filter out” many of the messages (clutter) received in a day. No person could respond to every sound or gesture even if s/he were aware of all of them. Sometimes, in the process of filtering out the irrelevant CLUTTER the relevant is also lost

Ric (orglearn) While you’re here take a look at the free blank resume form!

ps Based on an old however still relevant training material original list source unknown.

* Link for direct page viewers return to main career success blog to check out other posts!