There are a number of simple rules to follow to “prospect” for more buyers without going through the “starting from scratch” phase. It has been my experience that many sales staff forget some of the basics. Attracting buyers far outstrips old cold calling and advertising techniques. 1) ALWAYS ASK FOR AT LEAST ONE REFERRAL. Everybody… Continue reading »
Nov
07
ATTRACTING BUYERS A LITTLE MORE ON THE METHODS
Seminars – Some Additional Thoughts Last post I mentioned seminars. They are such a great way to attract buyer I thought I’d just add a couple of more reasons to get involved. An additional benefit of giving public seminars or at least being the guest speaker at someone else’s is that the more you engage… Continue reading »
Nov
01
TWO IDEAS FOR ATTRACTING BUYERS
If as a salesperson you, or as a sales manager, the sales team didn’t have to spend so much time scouring the ‘cold’ market place for willing buyers. How much time could be saved if they spent more of their time communicating with hot prospects? Here two ideas on how to “attract” rather than “hunt”… Continue reading »
Jun
14
Michael Treacy – Business Growth Through Innovation
‘The challenge for growth is not in the market place limitations it’s in the management team.’ Michael Treacy The Growth Problems Strategy Problem – where are the opportunities? Innovation Problem – generating new initiatives. Discipline Problem – creating self sustaining system of insights, actions and learning. Growth through Innovation Part 1 Summary of the “how… Continue reading »
Jun
06
How as a salesperson you can find hot sales leads part 2
Research and define your target geographic market. Depending on the size of area you are able to service you may find some locations more fruitful than others. I once trained bank mangers to cold call to look for prospects. Almost to a man they wanted to travel miles to “industrial areas” often over an hours… Continue reading »
Jun
02
How, as a salesperson, you can find hot sales leads part 1
Research and define your target market. For every product or service there is an expected or at least likely set of potential users. The first place to look is of course your current customer base. Look at who has been buying recently and for what reasons. It is likely if your customer company “A” is… Continue reading »
Feb
12
Salesperson’s checklist part one!
Put the salespersons checklist on your wall as a reminder or in your car to review before you make a call! Have you reminded yourself lately that you are in a crucial and honourable profession? “Nothing happens until somebody sells something” All businesses exist for one reason only… to serve a customer “Selling is the… Continue reading »
Aug
21
Communication and Social Media
Communication tools and the role of social media. If you are in business, or work for one and you need to communicate (and we all do) best watch the video. It won’t take you long however if you still think social media is a bit of a fad you may be in for a major… Continue reading »
Jul
16
SIX MORE QUICK SALES (MANAGEMENT) TIPS PROSPECTING AND ATTITUDE
PROSPECTING TIP: Ask if they look in the phone book, you think I’m joking, bet most of your sales staff have never even thought of it. Those who have are often intimidated…. it’s a lot of names and it looks like a lot of work, “hmm best not tie up the phone, a customer might… Continue reading »





