Nov
23

ATTRACTING BUYERS 3 – SALES LEAD GENERATORS

There are a number of simple rules to follow to “prospect” for more buyers without going through the “starting from scratch” phase. It has been my experience that many sales staff forget some of the basics. Attracting buyers far outstrips old cold calling and advertising techniques. 1) ALWAYS ASK FOR AT LEAST ONE REFERRAL. Everybody… Continue reading »

Nov
01

TWO IDEAS FOR ATTRACTING BUYERS

If as a salesperson you, or as a sales manager, the sales team didn’t have to spend so much time scouring the ‘cold’ market place for willing buyers. How much time could be saved if they spent more of their time communicating with hot prospects? Here two ideas on how to “attract” rather than “hunt”… Continue reading »

Jun
14

Michael Treacy – Business Growth Through Innovation

‘The challenge for growth is not in the market place limitations it’s in the management team.’ Michael Treacy The Growth Problems Strategy Problem – where are the opportunities? Innovation Problem – generating new initiatives. Discipline Problem – creating self sustaining system of insights, actions and learning. Growth through Innovation Part 1 Summary of the “how… Continue reading »

Jun
06

How as a salesperson you can find hot sales leads part 2

Research and define your target geographic market. Depending on the size of area you are able to service you may find some locations more fruitful than others. I once trained bank mangers to cold call to look for prospects. Almost to a man they wanted to travel miles to “industrial areas” often over an hours… Continue reading »

Nov
04

Questions Managers Must Ask WHY BUSINESSES FAIL – 3

Poor sales performance is a major contributor to the demise of many. Obvious on the surface however, what’s the problem? Changes in the market place, technological advances, disruption of key relationships, over dependence on one customer or key product and poor sales planning are all major contributors to failure. Two critical planning issues are, quantity… Continue reading »

Aug
19

Career Advice: You’re Never Out to Lunch – Telephone Diplomacy

Obviously we all go to lunch on most work days however when our staff are explaining why we can’t take a telephone call they should never say we are “having lunch”, “in the lunchroom” or “out to lunch”. Actually the information that inept staff or colleagues will offer over the phone is often astounding. In… Continue reading »

Mar
08

Why Customers Abandon You and Quick Tips on Stemming the Flow

A survey by The Canadian Manufacturers Association on why customers abandoned their suppliers revealed that: [  1% ]  was lost because of death [  3% ]  were lost when their salesmen left the company [  5% ]  left to buy from a friend or relative [  9% ]  left because they found they could buy… Continue reading »

Feb
12

Salesperson’s checklist part two!

HAVE YOU DESTROYED THE SALES SCRIPT AND STOPPED PITCHING? Helping the prospect through the buying process should be a conversation not a one person narrative. If you are using a script you are probably not listening to the customer nor understanding their wants… you are just pitching and pitching isn’t selling. Are you working very… Continue reading »

Dec
17

MEETINGS: OH NO NOT ANOTHER STUPID MEETING

The worth of a meeting can often be indicated by both the form and substance of how they are conducted. Often the value, or lack of value, of a meeting is reflected in the statements that are made during the meeting. If you are the chairperson or the senior executive that has called the meeting… Continue reading »

Sep
20

Seven Things You Must know About Your Customers by Clate Mask

This is a recent email I received from Clate Mask CEO, Infusionsoft regarding the & “things” you must know about your customers: 1. Their Name- Nothing speaks to an individual faster than their first name. Use it to build your relationship with your customer. 2. What They’ve Purchased- If you know what your customers purchased… Continue reading »

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