‘The challenge for growth is not in the market place limitations it’s in the management team.’ Michael Treacy
The Growth Problems
Strategy Problem – where are the opportunities?
Innovation Problem – generating new initiatives.
Discipline Problem – creating self sustaining system of insights, actions and learning.
Growth through Innovation Part 1
Summary of the “how we go to market” Model
Understand Customer Potential > Prioritise & Deploy Resources > Design Effective routines > Build Delivery Capabilities > Execute to Win
Must be collaborated on by: Marketing – Field Sales – Channel Management – Customer Service
Growth Through Innovation Part 2
Growth Through Innovation a Basic Plan
Traditional planning model: Traditional SWOT -> Strategy -> Detailed Plan -> KPI’s & Budget -> Execution Plan
Growth portfolio model: Case for Action -> Vision -> 12-18 month Priorities -> Initiatives 1-6 months -> Roll-out
It is worth searching for more Michael Treacy information on the web as much can be gained. I first used one of his early works as a small section of a value adding in organization course I was conducting and have admired his thinking and approach to building your business ever since.
Hope your gained value from his videos.
